Washington’s NFL team is now known as the Commanders.
The new name unveiled Wednesday comes 18 months after the once-storied franchise dropped its old moniker following decades of criticism that it was offensive to Native Americans and under fresh pressure from sponsors. The organization committed to avoiding Native American imagery in its rebrand after being called the Washington Football Team the past two seasons.
“As an organization, we are excited to rally and rise together as one under our new identity while paying homage to our local roots and what it means to represent the nation’s capital,” owner Dan Snyder said. “As we kick off our 90th season, it is important for our organization and fans to pay tribute to our past traditions, history, legacy and the greats that came before us. We continue to honor and represent the Burgundy and Gold while forging a pathway to a new era in Washington.”
What a joke. Has nothing to do with our his history. Shoutout to Dan Snyder and @whoisjwright and @RiverboatRonHC for ruining this franchise even more. People that have only been in the organization for a couple years ignoring lifelong fans and picking an awful name. Smh
— T Cran (@TanCran7) February 2, 2022
Washington joins Major League Baseball’s Cleveland Guardians among North American major professional sports teams abandoning names linked to Native Americans.
The NFL’s Kansas City Chiefs, NHL’s Chicago Blackhawks and MLB’s Atlanta Braves have said they are not planning to make a similar change.
From 1932 until two seasons ago, Washington had used the name Redskins — which offended Native Americans and others.
As the Commanders, Washington keeps the same burgundy and gold colors that were around for their three Super Bowl championships and glory days in the 1980s and early 1990s. It follows the desire of team president Jason Wright and coach Ron Rivera for the new name to have a connection to the U.S. military.
Commanders was chosen over other finalists, such as Red Hogs, Admirals and Presidents. Red Wolves, an initial fan favorite, was ruled out earlier in the process because of copyright and trademark hurdles.
Random people on Twitter did better in a week than your multi-million dollar marketing team did in 2 years. pic.twitter.com/n0wAClNYqH
— Treyding Stocks (@TreydingStocks) February 2, 2022
The rebranding process began in the summer of 2020, when team officials opted for the temporary Washington Football Team name that lingered into the 2021 season.
The change comes amid the organization’s latest controversy: Dozens of former employees described a toxic workplace culture, which caused Snyder to commission an investigation that was taken over by the NFL. After the investigation by attorney Beth Wilkinson’s firm, the league fined Washington $10 million, and Snyder temporarily ceded day-to-day operations of the team to his wife, Tanya, while he focused on a new stadium agreement.
Welp . Today is my last day supporting this team. I wont be following THEM after the namechange ..I simply do not trust this organization anymore after making repeated promises the name wouldnt change . I AM A REDKSINS FAN NOT A COMMANDERS FAN ..sorry nice try but no !! pic.twitter.com/CBaQKNYq4D
— Etamoney Roe (@etamoneyroedc) February 2, 2022
The league did not release a written report of Wilkinson’s findings, a move that sparked criticism. The U.S. House of Representatives Committee on Oversight and Reform is holding a roundtable discussion Thursday with a handful of former team employees to discuss their experiences.
Getting a stadium deal done is next on the agenda for Snyder and his front office. The team’s lease at FedEx Field expires after the 2027 season and momentum is building for an agreement in Virginia, though sites in Maryland and the District of Columbia are still under consideration.
The Western Journal has reviewed this Associated Press story and may have altered it prior to publication to ensure that it meets our editorial standards.